Email Campaigns Guide: How to Create and Send Emails in Squarespace

Email Campaigns Guide: How to Create and Send Emails in Squarespace

By Michael Thompson

January 14, 2025 at 12:57 AM

Here's a concise and valuable rewrite:

Send professional email campaigns that match your brand's aesthetics using Squarespace Email Campaigns. This built-in marketing tool lets you manage your website and email campaigns from one interface while tracking comprehensive analytics.

Key Features:

  • Seamless website integration
  • Brand consistency across platforms
  • Built-in performance analytics
  • Direct export of site elements
  • Custom domain email support

Getting Started Requirements:

  • Active Squarespace website subscription or Acuity Scheduling subscription
  • Custom domain email recommended ([email protected])
  • Free trial includes 3 email campaigns

Newsletter signup form

Newsletter signup form

Campaign Types:

  1. Mass Campaigns

    • One-time sends to multiple lists
    • Perfect for announcements and events
    • Includes permanent sharing links
  2. Automated Campaigns

    • Trigger-based sending
    • Responds to user actions
    • Ideal for welcome emails and purchase confirmations

Essential Setup Steps:

  1. Access the Email Campaigns dashboard via desktop or iOS app
  2. Create your sender profile
  3. Set up at least one mailing list
  4. Add subscription forms to your website
  5. Design and schedule your campaigns

Squarespace Black Friday promotional banner

Squarespace Black Friday promotional banner

Campaign Management:

  • Track performance through built-in analytics
  • Monitor subscriber engagement
  • Access web-view copies of campaigns
  • Share campaigns via permanent links
  • Manage unsubscribes automatically

Each campaign includes a web-view option and permanent URL for sharing. Enable web view links in campaign headers for subscriber access, or copy permanent links from the Sent section of your dashboard.

Start with a free trial to test the platform's capabilities before choosing a paid plan that matches your email marketing needs.

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