Email Campaigns Guide: How to Create and Send Emails in Squarespace
Here's a concise and valuable rewrite:
Send professional email campaigns that match your brand's aesthetics using Squarespace Email Campaigns. This built-in marketing tool lets you manage your website and email campaigns from one interface while tracking comprehensive analytics.
Key Features:
- Seamless website integration
- Brand consistency across platforms
- Built-in performance analytics
- Direct export of site elements
- Custom domain email support
Getting Started Requirements:
- Active Squarespace website subscription or Acuity Scheduling subscription
- Custom domain email recommended ([email protected])
- Free trial includes 3 email campaigns
Newsletter signup form
Campaign Types:
-
Mass Campaigns
- One-time sends to multiple lists
- Perfect for announcements and events
- Includes permanent sharing links
-
Automated Campaigns
- Trigger-based sending
- Responds to user actions
- Ideal for welcome emails and purchase confirmations
Essential Setup Steps:
- Access the Email Campaigns dashboard via desktop or iOS app
- Create your sender profile
- Set up at least one mailing list
- Add subscription forms to your website
- Design and schedule your campaigns
Squarespace Black Friday promotional banner
Campaign Management:
- Track performance through built-in analytics
- Monitor subscriber engagement
- Access web-view copies of campaigns
- Share campaigns via permanent links
- Manage unsubscribes automatically
Each campaign includes a web-view option and permanent URL for sharing. Enable web view links in campaign headers for subscriber access, or copy permanent links from the Sent section of your dashboard.
Start with a free trial to test the platform's capabilities before choosing a paid plan that matches your email marketing needs.