Sales and subscription data from pricing plans can be analyzed through several key metrics in Squarespace Analytics. Here's how to understand each aspect:

Sales Analysis Overview

• 7 core KPIs track pricing plan performance: Revenue, Units Sold, Checkouts, Number of Orders, Conversion Rate, Average Order Value, and Average Revenue Per Visitor
• Includes both recurring subscriptions and one-time payments
• Free plan signups are not reflected in sales metrics

Product-Specific Analysis

• Individual pricing plan performance tracked by Revenue, Units Sold, and Orders
• Page Views and Conversion Rate columns remain blank for digital products
• Subscription and fixed payment revenue displayed when purchases occur

Purchase Funnel Tracking

• Captures Visits, Checkout Started, and Purchased steps
• Excludes "Viewed Product" and "Added to Cart" steps for pricing plans
• Recurring billing events not included in funnel analysis

Traffic Analysis

• Shows visitor sources before pricing plan signups
• Breaks down revenue by traffic source
• Helps optimize marketing channels

Content Performance

• Tracks views of blog, course, video and member pages
• Only counts views from registered plan members
• Paywalled content views not included in metrics
• Allows comparison of digital product popularity

Understanding these analytics helps optimize pricing strategies and improve digital product performance. Regular monitoring provides insights into customer behavior and plan popularity.

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