Analytics provide crucial insights into digital product performance and pricing plan effectiveness.

Sales Analytics
Track seven key performance indicators for pricing plans:

• Revenue (including recurring subscriptions)
• Units sold
• Checkouts
• Orders
• Conversion rate
• Revenue per merchandise
• Revenue per visitor

Note: Free pricing plans bypass checkout and aren't reflected in sales analytics.

Product Analysis
The Sales by Product dashboard shows:

• Individual pricing plan performance
• Revenue per plan
• Units sold
• Total orders
• Recurring subscription revenue

Sales Funnel Tracking
Monitors customer journey through:

• Initial visits
• Checkout initiation
• Final purchase

Note: Recurring charges don't appear in funnel data. Product views and cart additions aren't tracked for pricing plans.

Traffic Sources
Analyze where customers originate before purchasing plans:

• Source breakdown
• Revenue by source
• Visitor patterns

Content Performance
Monitor engagement across:

• Blog content
• Course pages
• Video content
• Member areas

Page views only count after pricing plan signup. Paywall views are excluded from analytics.

Key Considerations:

• Regular data review helps optimize pricing strategy
• Track conversion patterns for different plan types
• Monitor content engagement to improve offerings
• Analyze traffic sources to focus marketing efforts
• Use insights to refine product positioning

Remember: Analytics data varies between free and paid plans, with paid plans providing more comprehensive tracking through the complete purchase journey.

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