Digital products and packages analytics provide crucial insights into customer behavior and product performance. Here's a comprehensive guide to understanding your analytics data.

Sales Analytics Overview

The sales analysis dashboard tracks seven key metrics for package sales:

• Revenue (includes subscription and fixed-amount packages)
• Units sold
• Payments
• Orders
• Conversion rate
• Average Revenue Per User (ARPU)
• Revenue Per Visit (RPV)

Product-Specific Analytics

Sales analysis by product displays:

• Individual package performance
• Revenue per package
• Units sold
• Number of orders

Note: Views and conversion rates are not applicable to package sales.

Conversion Funnel Insights

The funnel tracks three main stages:

• Visits
• Purchase started
• Purchased

Important: Package subscriptions exclude "Viewed product" and "Added to cart" phases. Recurring payments are not included in funnel analysis.

Traffic Source Analysis

Monitor visitor origins before package subscriptions, including:

• Source of traffic
• Revenue generated per source
• Conversion rates by channel

Content Performance Metrics

Track protected content performance across:

• Blog pages
• Course content
• Video materials
• Members-only pages

View counts only include subscribed users; paywall views are not counted.

Special Considerations

Free packages are excluded from:

• Sales analytics
• Product sales data
• Conversion funnel metrics

This is because free packages don't go through the payment process.

For effective analysis:

• Monitor metrics regularly
• Compare performance across different packages
• Track subscription patterns
• Analyze content engagement
• Review traffic sources for optimal marketing

Understanding these analytics helps optimize your digital product strategy and improve customer experience.

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