Automated campaigns are targeted email messages triggered by specific user actions on your website. They help nurture relationships with subscribers and customers through timely, relevant communication.

Types of Automated Emails:

1. Subscriber Activity Emails

• Welcome new subscribers (immediate trigger)
• Offer discounts to new subscribers
• Engage subscribers after signup
• Can target specific mailing lists or all subscribers

2. Customer Activity Emails

• Thank first-time customers
• Reward repeat customers
• Offer VIP benefits based on spending
• Re-engage inactive customers
• Product recommendations
• Member onboarding for digital products

Special Automated Emails:

• Abandoned cart recovery
• Customer review requests (14 days after purchase)

Setting Up Automated Campaigns:

1. Create a draft:

• Select campaign type
• Choose template
• Customize triggers and timing

2. Configure triggers:

• Subscriber triggers: Based on list signup
• Customer triggers: Based on purchases, order count, or spending amount

3. Set delay times:

• Immediate sending
• Custom delays up to 730 days
• Preset intervals

Managing Automated Emails:

• Pause/resume campaigns as needed
• Track performance metrics
• Edit existing campaigns
• Create drip campaigns with multiple emails

Important Notes:

• Emails count toward monthly sending limits
• New subscribers must confirm subscription to receive automated emails
• Purchases via point of sale systems don't trigger customer activity emails
• Recipients can unsubscribe from automated emails separately from mailing lists
• System limits sending to once every 30 days per subscriber to prevent spam

Best Practices:

• Test emails before activating
• Monitor analytics
• Update content regularly
• Ensure compliance with email regulations
• Maintain consistent branding
• Set appropriate triggers and delays

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