Squarespace Sales Analytics: A Comprehensive Guide to Revenue Tracking

Squarespace Sales Analytics: A Comprehensive Guide to Revenue Tracking

By Michael Thompson

December 25, 2024 at 06:03 AM

Squarespace's Sales Analytics offers comprehensive insights into your business performance through key metrics and visualizations.

Key Features & Availability

  • Available on all Squarespace plans
  • Requires payment processor connection for website plans
  • Data available from January 2014
  • Donation tracking starts from June 2024
  • Gift card sales shown after order completion

Key Performance Indicators (KPIs)

Revenue:

  • Shows total value from orders and donations
  • Excludes shipping fees and taxes
  • Includes tax for tax-inclusive prices
  • Deducts discounts from subtotals
  • Displays both rounded and exact figures

Checkout:

  • Counts all successful payments
  • Includes physical products, services, downloads, pricing plans, and donations
  • Excludes invoices, scheduling, recurring subscriptions, and gift card purchases

Orders:

  • Tracks completed orders
  • Includes subscription products and recurring donations
  • Counts membership renewals

Conversion:

  • Calculated as (Payments ÷ Total Visits) × 100
  • Measures visitor-to-purchase effectiveness
  • Links to detailed Sales Funnel analysis

Average Order Value (AOV):

  • Calculated as revenue ÷ orders
  • Shows average revenue per transaction

Revenue per Visitor (RPV):

  • Calculated as revenue ÷ visits
  • Helps determine marketing ROI
  • Useful for paid advertising decisions

Visualization Tools

Line Chart:

  • Shows metric trends over time
  • Customizable time scales
  • Hover functionality for specific dates

Bar Charts:

  • Source analysis: Shows top referral performance
  • Product analysis: Displays best-selling items
  • Adjusts based on selected metrics

Sales Channel Filtering:

  • Website sales
  • Point of Sale (POS)
  • Third-party platforms
  • Combined channel view

Donation Tracking:

  • Displays fund names for new donation blocks
  • Shows block titles for original donations
  • Unnamed donations appear untagged

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