Email subscriptions can transform casual readers into loyal followers by notifying them whenever you publish new blog posts. Here's how to set it up effectively.

Using Email Campaigns

Squarespace Email Campaigns lets you:

• Collect subscriber emails directly on your site
• Convert blog posts into newsletters automatically
• Manage your mailing list in one place

Adding Subscribe Options to Your Blog

Place newsletter signup blocks in strategic locations:

• Site footer for site-wide visibility
• Individual blog posts for targeted conversion
• Blog landing page above or below content
• Promotional pop-ups for increased visibility

Creating Email Newsletters

Option 1: Full Blog Post Emails

• Click "Create Email" after publishing a post
• Automatically converts post content into email format
• Supports common blocks (text, images, buttons)
• Includes link to original post
• Can be scheduled or sent immediately

Option 2: Blog Preview Emails

• Create campaigns with blog section previews
• Shows featured image and first 200 characters
• Includes "Read More" link to full post
• Ideal for mixed-content newsletters

Using Mailchimp Integration

Alternative setup using Mailchimp's RSS-to-Email:

• Automatically sends emails for new posts
• Requires blog's RSS feed URL
• Setup handled within Mailchimp account
• Works with Mailchimp's classic automations

Best Practices:

• Keep signup forms simple and visible
• Maintain consistent sending schedule
• Test emails before sending
• Monitor subscriber engagement
• Follow email marketing regulations

Note: Choose between Squarespace Email Campaigns or Mailchimp based on your existing tools and specific needs.

These email subscription strategies help maintain reader engagement and drive return traffic to your blog.

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