Email marketing is an add-on feature allowing you to send marketing campaigns directly from your Squarespace website. Here's what you need to know about this integrated newsletter feature.

Cost and Free Features:

• Free features include creating mailing lists, campaign drafts, and sending up to three blast campaigns during trial
• Paid subscriptions determine monthly email limits and available features
• Pricing varies based on subscription level and desired functionality

Switching from Another Email Service:

1. Create a draft campaign in Squarespace
2. Export contacts from your current service
3. Import contacts into Squarespace mailing list
4. Send your campaign to the imported list

Understanding Campaigns vs. Sends:

• Campaigns are individual email marketing efforts
• Sends represent the number of email addresses receiving each campaign
• Example: Sending to 10 addresses counts as 1 campaign and 10 sends
• Both blast and automated campaigns count toward monthly send limits

Key Features and Limitations:

• Scheduled campaigns count against monthly limits when sent, not when created
• Requires active website or Acuity Scheduling subscription to register
• Only website owners and administrators can access email campaign features
• Emoji support available, including subject lines (display may vary by device)
• Custom code is not supported

Usage Tips:

• Different operating systems may display emojis differently
• Skin tone emojis have limited mailbox support
• Best practices vary by content, goals, and audience
• Experimentation recommended for optimal results

Whether you're just starting or switching from another service, Squarespace's email marketing tool provides essential features for managing your email campaigns effectively.

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