Analytics Traffic Source Traffic Patterns: Your Complete Guide
Direct hits and social media are the leading sources of website traffic, with email marketing and organic search following closely behind. Commerce plan users can track revenue, orders, and conversion rates across all channels.
Key Traffic Sources:
- Direct: Users typing URL directly or clicking bookmarks
- Search: Organic traffic from search engines
- Social: Traffic from platforms like Facebook, Instagram, LinkedIn
- Email: Visitors from email marketing campaigns
- Referral: Links from other websites and blogs
For Commerce Plans:
- Track revenue, orders, and conversion rates
- Monitor display ads performance
- Analyze paid search results
- Measure social media ad effectiveness
- Calculate average order value (AOV)
Traffic Sources in Squarespace
Traffic Analysis Features:
- Date range filtering from January 2014
- Daily/weekly/monthly view options
- Channel performance comparisons
- Detailed source breakdown
- Campaign tracking with URL builder
Traffic Sources Graph
Data Interpretation:
- Last-click attribution for commerce metrics
- Subscription renewals excluded from traffic sources
- SSL settings may affect referral tracking
- Revenue data may vary between traffic sources and sales reports
Squarespace Table Interface
Campaign Tracking:
- Google Ads appear in Paid Search
- Social media ads tracked with custom URLs
- Email campaigns automatically tracked
- Instagram Shopping shows in Social channel
This comprehensive traffic analysis helps optimize marketing strategies and identify the most valuable customer acquisition channels.
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