Enhance your store's marketing reach by adding newsletter signup options to your checkout process. This simple integration helps build your mailing list and boost customer engagement.

Create Your Mailing List

For Squarespace:

• Access the Lists and Segments panel
• Create a new mailing list or use the default list
• Use gathered subscribers for email campaigns

For Mailchimp:

• Create a new audience in your Mailchimp account
• Follow Mailchimp's audience creation guide

Connect Your Account

Squarespace Connection:

1. Open Checkout panel
2. Enable Email Signup toggle
3. Click Email Signup Settings
4. Select your mailing list
5. Customize checkbox label
6. Set default checkbox state
7. Save changes

Mailchimp Connection:

1. Open Checkout panel
2. Enable Email Signup toggle
3. Click Email Signup Settings
4. Connect to Mailchimp
5. Log in to your account
6. Select your list
7. Customize checkbox label
8. Set default checkbox state

Configure Settings

Mailchimp-specific settings:

• Choose whether to enable/disable automatic opt-in
• Consider local regulations (e.g., Canadian anti-spam laws)
• Adjust double opt-in requirements as needed

Additional Growth Strategies

• Add signup forms to your website pages, sidebar, or footer
• Create automated post-purchase email campaigns
• Integrate with standard order confirmation emails

Once configured, customers will see a newsletter signup option during checkout, automatically adding their information to your selected mailing list when they opt in.

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