Enable Newsletter subscriptions at checkout by following these steps:

1. Create a mailing list

• Squarespace: Set up list in Lists and Segments panel
• Mailchimp: Create a new blank audience

2. Connect your mailing list For Squarespace:

• Go to Payment panel
• Enable Email Signup
• Click Email Signup Settings
• Select mailing list
• Customize checkbox text
• Set default checkbox selection
• Save changes

For Mailchimp:

• Access Payment panel
• Enable Email Signup
• Click Email Signup Settings
• Connect to Mailchimp
• Login to your account
• Choose list from dropdown
• Customize checkbox text
• Set default selection

3. Configure opt-in settings (Mailchimp only)

• Default: Automatic opt-in enabled
• Uncheck "Require double opt-in after sign-up" if needed
• Consider local regulations when setting this option

Additional growth strategies:

• Add Newsletter/Form blocks to pages, sidebars, or footers
• Create automated marketing campaigns for new customers
• Send targeted content series alongside order confirmations

Results:

• Checkbox appears below email field at checkout
• Collects subscriber name and email when selected
• Builds mailing list automatically
• Increases customer retention
• Promotes repeat purchases

This integration helps grow your subscriber base while customers complete their purchases, creating opportunities for future engagement and sales.

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