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Website Launch: Essential Checklist & Guide
Watch this video to get a quick overview of website pre-publish essentials.
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Essential items to check before publishing your website, organized by priority:
Design & Style
- Set site title (required) and logo (optional)
- Check fonts, colors, and spacing consistency
- Add favicon for browser tabs
- Consider adding cookie banner if needed
Page Content
- Set and optimize homepage
- Organize navigation menus logically
- Proofread all pages for errors and placeholders
- Verify URL slugs match page titles
- Ensure mobile-friendly layouts if using Fluid Editor
- Keep page sizes under 5MB for optimal loading
Images
- Add featured images for all pages
- Include alt text for social sharing
- Verify image links work correctly
- Check image quality and formatting
- Fix any cropping issues
Technical Setup
- Add custom domain
- Set primary domain (if multiple exist)
- Test all forms and verify submissions
- Check third-party integrations
- Verify social media links
SEO Optimization
- Add SEO descriptions for all pages
- Follow SEO checklist guidelines
- Submit site to Google Search Console
- Set up analytics tracking
E-commerce Setup (if applicable)
- Configure payment processor
- Set up tax rules
- Add shipping options
- Test complete checkout process
- Verify product details and pricing
- Disable test mode before launch
Final Launch Steps
- Remove page passwords
- Disable "Under Construction" page
- Adjust collaborator permissions
- Test on multiple devices and browsers
- Set up traffic monitoring
Post-Launch Marketing
- Share on social media
- Implement email marketing
- Use promotional tools
- Configure social shopping integrations
Specialized Page Checklists:
Blog Pages
- Publish initial content
- Configure comment settings
- Add tags and categories
- Set excerpt preferences
- Verify author information
- Set posts per page
- Add podcast details if applicable
Events Pages
- Review landing page
- Verify event details
- Add supplementary content
Portfolio Pages
- Style secondary pages
- Configure layout options
- Add supporting content
Remember to continuously monitor and update your site after launch to maintain optimal performance and user experience.
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