Website Launch: Essential Checklist & Guide

Website Launch: Essential Checklist & Guide

By Michael Thompson

February 28, 2025 at 02:12 AM

Watch this video to get a quick overview of website pre-publish essentials.

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Essential items to check before publishing your website, organized by priority:

Design & Style

  • Set site title (required) and logo (optional)
  • Check fonts, colors, and spacing consistency
  • Add favicon for browser tabs
  • Consider adding cookie banner if needed

Page Content

  • Set and optimize homepage
  • Organize navigation menus logically
  • Proofread all pages for errors and placeholders
  • Verify URL slugs match page titles
  • Ensure mobile-friendly layouts if using Fluid Editor
  • Keep page sizes under 5MB for optimal loading

Images

  • Add featured images for all pages
  • Include alt text for social sharing
  • Verify image links work correctly
  • Check image quality and formatting
  • Fix any cropping issues

Technical Setup

  • Add custom domain
  • Set primary domain (if multiple exist)
  • Test all forms and verify submissions
  • Check third-party integrations
  • Verify social media links

SEO Optimization

  • Add SEO descriptions for all pages
  • Follow SEO checklist guidelines
  • Submit site to Google Search Console
  • Set up analytics tracking

E-commerce Setup (if applicable)

  • Configure payment processor
  • Set up tax rules
  • Add shipping options
  • Test complete checkout process
  • Verify product details and pricing
  • Disable test mode before launch

Final Launch Steps

  • Remove page passwords
  • Disable "Under Construction" page
  • Adjust collaborator permissions
  • Test on multiple devices and browsers
  • Set up traffic monitoring

Post-Launch Marketing

  • Share on social media
  • Implement email marketing
  • Use promotional tools
  • Configure social shopping integrations

Specialized Page Checklists:

Blog Pages

  • Publish initial content
  • Configure comment settings
  • Add tags and categories
  • Set excerpt preferences
  • Verify author information
  • Set posts per page
  • Add podcast details if applicable

Events Pages

  • Review landing page
  • Verify event details
  • Add supplementary content

Portfolio Pages

  • Style secondary pages
  • Configure layout options
  • Add supporting content

Remember to continuously monitor and update your site after launch to maintain optimal performance and user experience.

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