Website Launch Checklist: The Ultimate Guide to Publishing Your Site

Website Launch Checklist: The Ultimate Guide to Publishing Your Site

By Michael Thompson

February 28, 2025 at 02:12 AM

First-time site launch checklist to ensure your website is ready for the public:

Step 1 - Design and Style

  • Set site title (required) and logo (optional)
  • Review fonts, colors, and spacing for brand consistency
  • Consider adding a cookie banner if needed
  • Upload a custom favicon for browser tabs

Step 2 - Page Content

  • Set and optimize homepage as your first impression
  • Arrange navigation menus logically
  • Proofread all pages for errors and placeholder text
  • Verify URL slugs match page titles
  • Check mobile layout if using intuitive editor
  • Ensure collection pages match site design
  • Keep page sizes under 5MB for better performance

Step 3 - Image Optimization

  • Add featured images for social sharing
  • Verify all image links work correctly
  • Check image quality and formatting
  • Review image cropping on all devices

Step 4 - Technical Setup

  • Add custom domain name
  • Set primary domain if using multiple
  • Test all form submissions
  • Verify social media links and integrations
  • Consider email setup through Google Workspace
  • Add language options if needed (via Weglot)

Step 5 - SEO Optimization

  • Complete SEO checklist
  • Add meta descriptions for all pages
  • Optimize content for search engines

Step 6 - E-commerce Setup (if applicable)

  • Connect payment processor
  • Set up tax rules
  • Configure shipping options
  • Test complete checkout process
  • Review product details and pricing
  • Disable test mode
  • Set up promotional options

Step 7 - Launch Procedures

  • Remove page passwords
  • Deactivate Coming Soon page
  • Adjust contributor permissions
  • Submit site to Google Search Console
  • Test on multiple devices and browsers
  • Set up analytics tracking

Step 8 - Post-Launch Marketing

  • Share with network
  • Enable social sharing
  • Follow SEO best practices
  • Set up email marketing campaigns
  • Use announcement bars and pop-ups
  • Connect with social media shops

Blog Page Specifics:

  • Publish initial content
  • Configure comment settings
  • Add tags and categories
  • Set excerpt displays
  • Verify author information
  • Configure post display settings

Events Page Specifics:

  • Review landing page
  • Verify event details
  • Add supporting content

Portfolio Page Specifics:

  • Customize sub-pages
  • Choose optimal layout
  • Add supplementary sections

Remember to regularly update and maintain your site after launch to keep content fresh and relevant.

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