
Website Launch Checklist: The Ultimate Guide to Publishing Your Site
First-time site launch checklist to ensure your website is ready for the public:
Step 1 - Design and Style
- Set site title (required) and logo (optional)
- Review fonts, colors, and spacing for brand consistency
- Consider adding a cookie banner if needed
- Upload a custom favicon for browser tabs
Step 2 - Page Content
- Set and optimize homepage as your first impression
- Arrange navigation menus logically
- Proofread all pages for errors and placeholder text
- Verify URL slugs match page titles
- Check mobile layout if using intuitive editor
- Ensure collection pages match site design
- Keep page sizes under 5MB for better performance
Step 3 - Image Optimization
- Add featured images for social sharing
- Verify all image links work correctly
- Check image quality and formatting
- Review image cropping on all devices
Step 4 - Technical Setup
- Add custom domain name
- Set primary domain if using multiple
- Test all form submissions
- Verify social media links and integrations
- Consider email setup through Google Workspace
- Add language options if needed (via Weglot)
Step 5 - SEO Optimization
- Complete SEO checklist
- Add meta descriptions for all pages
- Optimize content for search engines
Step 6 - E-commerce Setup (if applicable)
- Connect payment processor
- Set up tax rules
- Configure shipping options
- Test complete checkout process
- Review product details and pricing
- Disable test mode
- Set up promotional options
Step 7 - Launch Procedures
- Remove page passwords
- Deactivate Coming Soon page
- Adjust contributor permissions
- Submit site to Google Search Console
- Test on multiple devices and browsers
- Set up analytics tracking
Step 8 - Post-Launch Marketing
- Share with network
- Enable social sharing
- Follow SEO best practices
- Set up email marketing campaigns
- Use announcement bars and pop-ups
- Connect with social media shops
Blog Page Specifics:
- Publish initial content
- Configure comment settings
- Add tags and categories
- Set excerpt displays
- Verify author information
- Configure post display settings
Events Page Specifics:
- Review landing page
- Verify event details
- Add supporting content
Portfolio Page Specifics:
- Customize sub-pages
- Choose optimal layout
- Add supplementary sections
Remember to regularly update and maintain your site after launch to keep content fresh and relevant.
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