Website Launch Checklist - Comprehensive Guide to Publish Your Site Successfully

Website Launch Checklist - Comprehensive Guide to Publish Your Site Successfully

By Michael Thompson

March 16, 2025 at 04:36 AM

Professional and modern websites require thorough planning before launch. Follow this comprehensive checklist to ensure your site is ready for visitors and search engines.

Design and Style

  • Set site title and upload logo
  • Review style settings (fonts, colors, spacing)
  • Add cookie banner if needed
  • Upload custom favicon

Page Content

  • Create engaging homepage
  • Organize navigation menu
  • Proofread all content
  • Review URL slugs
  • Set up mobile layouts
  • Ensure collection pages match site style
  • Keep page sizes under 5MB
  • Create custom 404 page

Image Optimization

  • Add featured images on all pages
  • Set social media sharing images
  • Verify image link destinations
  • Check image quality and formatting
  • Fix any cropping issues

Technical Setup

  • Configure custom domain
  • Set primary domain (if multiple exist)
  • Test all form submissions
  • Verify third-party integrations
  • Test custom code elements
  • Set up custom email (optional)
  • Add language translations if needed

Search Engine Optimization

  • Write SEO descriptions for all pages
  • Complete full SEO checklist
  • Submit to Google Search Console

E-commerce Setup

  • Configure payment processors
  • Set up tax rules
  • Add shipping options
  • Test complete purchase flow
  • Verify product details and pricing
  • Customize checkout experience
  • Prepare launch promotions

Pre-Launch Verification

  • Remove page passwords
  • Disable "Under Construction" page
  • Manage collaborator permissions
  • Test on multiple devices and browsers
  • Set up analytics tracking

Post-Launch Marketing

  • Share on social media
  • Implement email marketing
  • Use promotional features
  • Enable social commerce
  • Track performance metrics

Specialized Pages

Blog Pages:

  • Publish initial content
  • Configure comment settings
  • Set up categories and tags
  • Choose excerpt display
  • Verify author attribution

Event Pages:

  • Review landing page
  • Verify event details
  • Add supplementary content

Portfolio Pages:

  • Style subpages
  • Test layout options
  • Add supporting sections

Remember to continuously monitor and update your site after launch to maintain optimal performance and user experience.

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