Connect MailChimp to Squarespace seamlessly for effective email marketing, subscriber management, and store synchronization.

Ways to Use MailChimp with Squarespace:

• Collect email addresses through forms and pop-ups
• Send newsletters and marketing campaigns
• Sync online store information
• Create newsletters from blog posts
• Add subscription options during checkout

Domain Authentication Steps (Custom Domains Only):

1. Create CNAME Records in Squarespace DNS Settings:

• First Record: Type=CNAME, Host=k2._domainkey, Data=dkim2.mcsv.net
• Second Record: Type=CNAME, Host=k3._domainkey, Data=dkim.mcsv.net

2. Complete authentication in MailChimp (allow time for CNAME propagation)

Connecting Forms and Newsletters:

Important Guidelines:

• Only Email field should be required in MailChimp
• Use new empty audiences for best results
• Keep form fields consistent across blocks
• Maximum 30 data fields per audience
• 255-character limit for field values

Setup Process:

1. Click Storage in block editor
2. Select Connect next to MailChimp
3. Log in to MailChimp
4. Choose target audience

Double Opt-in Management:

• Enabled by default
• Helps reduce spam
• Recommended for U.S. compliance
• Can be disabled in form settings

Multiple Block Configuration:

• Use separate audiences when possible
• Ensure identical fields across connected blocks
• Reset connections if errors occur

Store Synchronization:

• Connect MailChimp extension
• Sync products, orders, and customer data
• Supports automatic email campaigns
• RSS to email functionality for blog content

Traffic Tracking:

• Monitor visitor sources through analytics
• Track campaign performance
• Measure conversion rates

Best Practices:

• Create dedicated audiences for different forms
• Maintain consistent field structures
• Regularly verify connections
• Test form submissions after setup

This integration enables comprehensive email marketing capabilities while maintaining data accuracy and user engagement.

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