Mailchimp integration with Squarespace enables efficient email marketing and subscriber list management. Here's how to maximize this integration:

Key Features:

• Collect email addresses through forms and newsletters
• Create newsletter pop-ups
• Add checkout subscription options
• Sync store information and customer data
• Generate newsletters from blog posts

Domain Authentication (Custom Domains):

1. Create CNAME Records in Squarespace DNS Settings:

• First Record: Type: CNAME, Host: k2._domainkey, Data: dkim2.mcsv.net
• Second Record: Type: CNAME, Host: k3._domainkey, Data: dkim3.mcsv.net

2. Complete authentication in Mailchimp (allow time for CNAME propagation)

Form and Newsletter Integration:

Important Considerations:

• Use empty Mailchimp audiences for new forms
• Maintain consistent fields across connected forms
• Limit form fields to 30 (Mailchimp maximum)
• Field values cannot exceed 255 characters
• Required fields must match in both platforms

Connection Steps:

1. Select Storage in block editor
2. Click Connect next to Mailchimp
3. Log into Mailchimp
4. Choose dedicated audience

Advanced Features:

Newsletter Pop-ups:

• Create customized arrival pop-ups
• Collect visitor email addresses automatically

Checkout Integration:

• Add newsletter subscription option
• Capture customer emails during purchase

Blog-to-Email:

• Use RSS-to-Email campaigns
• Automatically send blog updates to subscribers

Commerce Sync:

• Connect Mailchimp extension
• Sync products, orders, and customer data
• Manage store information seamlessly

Double Opt-in Management:

• Enabled by default
• Recommended for EU compliance
• Can be disabled through form editor

Multiple Account Management:

• Connect different Mailchimp accounts to separate forms
• Use unique audiences for each form block
• Maintain independent form storage

Traffic Analysis:

• Track visitors from Mailchimp campaigns
• Compare traffic sources
• Monitor marketing effectiveness

Remember to maintain identical fields and settings when connecting multiple forms to the same Mailchimp audience to prevent submission errors.

Related Articles

Previous Articles