Understanding Your Customer's Shopping Journey: A Complete Guide to E-commerce Experience
Customers begin their shopping journey by navigating to your store page through your site's menu. On the store page, they can browse up to 200 products at a time and filter them by category. Products with multiple variants display "From [lowest price]" in the price field.
When customers select a product, they see detailed information including images, descriptions, and available options like size or color. They can add up to 500 products to their cart (150 with carrier-calculated shipping). If they attempt to order more than available stock, an error message displays the maximum quantity.
The shopping cart shows a notification with the total items and cost. Customers can:
- Modify product quantities
- Remove items
- Continue shopping
- Proceed to checkout
The secure checkout process includes:
- Email address entry
- Optional account creation/login
- Delivery method selection (shipping or local pickup)
- Payment information
- Optional discount code entry
- Order review and confirmation
Important checkout features:
- SSL protection for secure transactions
- Multiple payment options (credit card, PayPal, Apple Pay, Afterpay)
- Automatic shipping calculations
- Google address autocomplete
- Strong Customer Authentication (SCA) for EEA customers
After purchase, customers receive:
- Order confirmation page
- Confirmation email
- Download links (for digital products)
- Shipping notification (when order ships)
- Access to order status page
The order status page displays:
- Order number and total
- Current status (pending or completed)
- Shipping tracking (if available)
- Billing and shipping information
- Option to create an account
For orders with multiple logistics profiles, customers pay once but receive separate order numbers and confirmation emails for each profile.
Note: If the order status page appears blank, it may be due to custom code interfering with the system. Remove custom code temporarily to troubleshoot the issue.
Customer accounts allow for:
- Faster checkout
- Order history access
- Shipping tracking
- Account management