Report: How Customers Experience the Purchase Journey on Your Website
Customers begin their shopping journey by browsing products through your website's navigation or shop page. The shop page displays up to 200 products with filtering options and can show features like quick view or product zoom on hover.
Products can also be discovered through:
- Product blocks on various pages
- Search functionality
- Email marketing campaigns
- Social media integrations (Facebook/Instagram)
Pickle Perfection Logo in Header
Three jars of homemade pickles
Three jars filled with vegetables
Hester's Company Story
When adding items to cart, customers can:
- Select product variants (size, color, etc.)
- Add up to 500 products (150 with carrier-dependent shipping)
- View real-time inventory limitations
- Access quick add functionality on the shop page
A jar of pickled ginger
The checkout process includes:
- Email collection
- Customer account login/creation (if enabled)
- Shipping method selection
- Payment information
- Discount code application
- Order review and confirmation
Shopping Cart Icon
Squarespace Checkout with yellow arrow
Order summary with product images
Post-purchase features include:
- Order confirmation emails
- Download links for digital products
- Order status tracking
- Customer account access
- SSL-secured order details
"Email Order Confirmation"
Order Confirmation Email
For EEA customers, Strong Customer Authentication (SCA) may require additional verification steps during checkout. All transactions are SSL-secured to protect customer information.
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