Email campaigns offer valuable insights through performance metrics that help improve future marketing efforts. Here's what you need to know about tracking campaign statistics:

Key Performance Metrics

• Delivered Rate: Shows how many subscribers received your campaign
• Opened Rate: Indicates the number of subscribers who opened your email (20%+ is considered good)
• Clicked Rate: Measures subscribers who clicked any link in your campaign
• Unsubscribe Rate: Tracks those who opted out or marked as spam

Viewing Campaign Analytics

1. Navigate to the Email Marketing dashboard
2. Select "Sent" for blast campaigns or "Automations" for automated campaigns
3. Click on the specific campaign
4. View performance metrics in the dashboard chart

Important Considerations

Opened Rate Accuracy:

• Email provider privacy policies affect tracking
• Image loading affects open tracking
• Apple Mail Privacy Protection can inflate numbers
• Compare with other metrics for accurate assessment

Click Tracking:

• Includes most campaign links
• Excludes unsubscribe links and system elements
• Counts unique clicks per subscriber
• Corporate email scanning may affect numbers

Sales Tracking:

• Takes several hours to appear in analytics
• Requires enabled cookies
• Only tracks direct campaign link clicks
• Available in visitor sources menu

A/B Testing Tips:

• Split your mailing list
• Test different subject lines
• Keep content identical except for test element
• Analyze results for future optimization

Analytics Best Practices:

• Monitor trends across campaigns
• Consider multiple metrics together
• Account for privacy features
• Enable cookies for accurate tracking
• Allow time for data processing

Related Articles

Previous Articles