After sending email campaigns, monitor their performance using built-in analytics tools to improve future campaigns. Here's what you need to know about tracking email campaign analytics:

Key Performance Indicators (KPIs)

Delivered Rate

• Shows how many addresses received your campaign
• Indicates mailing list quality
• Campaigns are sent in waves, so numbers may take time to finalize
• Includes emails that may land in spam folders

Open Rate

• Shows how many subscribers opened your campaign
• 20% or higher is considered healthy
• Note: Can be inaccurate due to:
  • Varying email provider privacy policies
  • Image loading settings
  • Apple Mail Privacy Protection inflating numbers

Click Rate

• Measures subscribers who clicked any link
• Excludes unsubscribe and system links
• Counts each subscriber once, regardless of multiple clicks
• May be inflated by corporate email security scans

Unsubscribe Rate

• Tracks subscribers who:
  • Clicked the unsubscribe link
  • Marked campaign as spam

Reviewing Campaign Performance

1. Access the Email Campaigns dashboard
2. Select "Sent" for blast campaigns or check automations dashboard
3. Click on specific campaign to view:
   • Connected mailing lists
   • Number of emails sent
   • Performance graphs
   • Detailed metrics

Traffic Sources and Sales Tracking

• View visitor sources in analytics dashboard
• Track revenue from campaigns (Commerce plans only)
• Note: Sales tracking requires:
  • Cookies to be enabled
  • Direct click-through from campaign
  • Few hours for data processing

A/B Testing Tips

To optimize campaign performance:

• Split your mailing list
• Test different versions (e.g., subject lines)
• Send variations to different groups
• Analyze results for insights

Remember:

• Browser view clicks count as both opens and clicks
• Permalinks aren't tracked in analytics
• Disabled cookies prevent proper tracking
• Sales may take several hours to appear in reports

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