Track email campaign performance effectively by analyzing key metrics and insights to improve future campaigns.

Access the analytics dashboard to view performance indicators for both bulk sent campaigns and automations:

1. View Campaign Performance:

• Navigate to the email campaigns dashboard
• Select "Sent" for bulk campaigns or "Automations" for automated emails
• Click on the specific campaign to analyze

Key Performance Indicators (KPIs):

Delivery Rate:

• Shows number of successfully delivered emails
• Includes spam folder deliveries
• Helps assess mailing list quality
• Campaigns sent in waves; allow time for complete delivery

Open Rate:

• Indicates subscriber engagement
• 20% or higher considered healthy
• Note: May be unreliable due to:
  • Email provider privacy policies
  • Image loading settings
  • Apple Mail Privacy Protection inflation

Click Rate:

• Measures link engagement
• Excludes unsubscribe links and technical elements
• Counts unique clicks per subscriber
• Higher rates possible with professional email addresses

Unsubscribe Rate:

• Tracks list removals
• Includes manual unsubscribes
• Records spam reports
• Accessible in the campaign dashboard

Traffic Sources Analysis:

• Located in site analytics
• Shows visitor origins
• For Commerce plans:
  • Tracks revenue per campaign
  • Monitors sales performance
  • Updates within several hours

Optimization Tips:

1. A/B Testing:

• Split test different versions
• Compare subject lines
• Analyze content variations
• Track performance differences

2. Track Sales:

• Allow several hours for data updates
• Ensure cookies are enabled
• Verify proper link tracking
• Monitor commerce metrics

3. Browser Display Considerations:

• Links count as opens and clicks
• Browser version clicks not tracked
• Permanent links excluded from analytics

Note: To maintain accurate tracking:

• Keep cookies enabled
• Use campaign links for visits
• Allow time for data processing
• Compare multiple metrics for comprehensive analysis

For automation campaigns, utilize date range filters and customized graph timeframes to analyze specific periods and trends.

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