Use traceable links to track visitor clicks and monitor advertising campaign performance effectively.

Creating Traceable Links with URL Builder

URL Builder helps create unique, trackable URLs for ad campaigns to measure site visits and revenue. Access it through the Marketing panel or Traffic Sources panel.

Supported Platforms:

• Facebook Ads
• Instagram Ads
• Google Ads
• Twitter Ads
• Pinterest Ads
• YouTube Ads
• LinkedIn Ads

Note: Squarespace Email Campaigns and Instagram Shopping campaigns are automatically tracked.

Compatible Pages:

• Layout pages
• Collection pages
• Tag and category pages within collections

Limitations:

• Cannot link directly to individual products or blog posts (use tags instead)
• Cannot link to pages within an index (link to main index page)

Step-by-Step Guide:

1. Navigate to Marketing > URL Builder
2. Click "Create URL"
3. Select destination page from dropdown menu
4. Choose ad platform
5. Click Next
6. Add campaign URL and required information

Track Performance

Monitor link performance in the Traffic Sources panel to view click data and campaign success metrics.

Additional Features:

• Compare campaign progress
• Track revenue generated from visits
• Monitor individual link performance
• View detailed analytics for each campaign

For best results, regularly review tracking data to optimize campaign performance and adjust strategies accordingly.

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