
Step-by-Step Guide to Managing URL Slugs in Squarespace
A URL slug is the unique identifier in a webpage's address that follows your domain name. Understanding and optimizing URL slugs is crucial for SEO and user experience.
Basic URL Structure
- Format: https://yourdomain.com/url-slug
- Automatically generated from page titles
- Must be unique across your site
- Length: 3-250 characters for pages, 3-200 for posts/products
Best Practices
- Use lowercase letters only
- Include hyphens (-) between words
- Keep URLs short and memorable
- Avoid special characters
- Don't reuse deleted product URLs
Finding URL Slugs
- Use Preview mode
- Check private browsing window
- Access page/item settings
Modifying URLs for Different Content Types:
Pages
- Open Pages panel
- Hover over page and click settings
- Update URL slug
- Save changes
Blog Posts
- Set default format using variables (%t, %m, %d, %y)
- Modify individual posts via Settings > Content
- Always starts with blog page URL
Products
- Structure: /domain/store-page/product-url
- Edit via Products > SEO and URL
- Use hyphens for multiple words
Events
- Format: /events-page/date/event-title
- Edit through event settings
- Modify via Content or Options tab
Important Considerations
- Create 301 redirects after URL changes
- Update internal links
- Avoid reserved slugs (cart, search, etc.)
- Collection URLs become reserved
- Cannot match existing URLs

Squarespace index dropdown menu
For gallery images, deep link URLs can be customized through the image settings panel to create direct access to specific gallery items.
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