Step-by-Step Guide to Managing URL Slugs in Squarespace

Step-by-Step Guide to Managing URL Slugs in Squarespace

By Michael Thompson

January 30, 2025 at 03:22 AM

A URL slug is the unique identifier in a webpage's address that follows your domain name. Understanding and optimizing URL slugs is crucial for SEO and user experience.

Basic URL Structure

  • Format: https://yourdomain.com/url-slug
  • Automatically generated from page titles
  • Must be unique across your site
  • Length: 3-250 characters for pages, 3-200 for posts/products

Best Practices

  • Use lowercase letters only
  • Include hyphens (-) between words
  • Keep URLs short and memorable
  • Avoid special characters
  • Don't reuse deleted product URLs

Finding URL Slugs

  1. Use Preview mode
  2. Check private browsing window
  3. Access page/item settings

Modifying URLs for Different Content Types:

Pages

  1. Open Pages panel
  2. Hover over page and click settings
  3. Update URL slug
  4. Save changes

Blog Posts

  • Set default format using variables (%t, %m, %d, %y)
  • Modify individual posts via Settings > Content
  • Always starts with blog page URL

Products

  • Structure: /domain/store-page/product-url
  • Edit via Products > SEO and URL
  • Use hyphens for multiple words

Events

  • Format: /events-page/date/event-title
  • Edit through event settings
  • Modify via Content or Options tab

Important Considerations

  • Create 301 redirects after URL changes
  • Update internal links
  • Avoid reserved slugs (cart, search, etc.)
  • Collection URLs become reserved
  • Cannot match existing URLs

Squarespace index dropdown menu

Squarespace index dropdown menu

For gallery images, deep link URLs can be customized through the image settings panel to create direct access to specific gallery items.

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