Sales data and donation information are available in your Squarespace Analytics dashboard through the "Sales" menu, offering essential statistics about revenue, orders, and conversions.

Sales Menu Availability

• Available for all subscriptions
• Website subscriptions require payment processor connection
• Data available since January 2014
• Donation tracking begins June 2024
• Gift card sales shown after order placement

Accessing Sales Data

1. Open Analytics menu
2. Click Revenue
3. Filter by date range
4. Select sales channel:
   • Website (online store and memberships)
   • POS (in-person sales)
   • Third-party platforms
   • All channels

Key Performance Indicators (KPIs)

Revenue:

• Total sales from orders and donations
• Excludes shipping and taxes
• Subtracts discounts
• Doesn't account for refunds

Checkout:

• Counts successful payments
• Includes physical products, services, downloads, subscriptions, donations
• Excludes invoices, scheduling, recurring subscriptions, gift cards, POS

Orders:

• All completed orders
• Includes subscription and recurring donation instances
• Each membership counts as one order

Conversion Rate:

• Percentage of visits resulting in payment
• Formula: (Payments ÷ Total Visits) x 100

Average Order Value (ABV):

• Revenue per order/donation
• Formula: Revenue ÷ Orders

Revenue Per Visit (RPV):

• Average revenue per visit
• Formula: Revenue ÷ Visits
• Useful for marketing ROI calculations

Visual Analytics

Line Chart:

• Shows trends over time
• Customizable timeframes
• Hover for specific date data

Bar Charts:

• Source comparison (top referrers)
• Product comparison (top products)
• Adjustable metrics (revenue, RPV, ABV)
• Includes donation block performance

Donation Display:

• New blocks show fund names
• Previous blocks display block titles
• Untitled blocks show no label
• Additional metrics available in donation dashboard

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