
How to Grow Your Email List with Squarespace Forms and Tools
Get more email subscribers by adding sign-up forms to your Squarespace site and use Email Campaigns to manage your lists effectively.
Add Sign-Up Forms:
- Newsletter Block: Add to pages, footer, blog posts, or members-only content
- Promotional Pop-ups: Create targeted forms that appear on specific pages
- Checkout Forms: Collect subscribers during purchase
- Acuity Scheduling: Let customers subscribe when booking appointments
- Point of Sale: Add subscribers through iOS app checkout
- Landing Pages: Create dedicated sign-up pages with custom styling
Connect Forms to Email Lists:
- Link each form to a specific Email Campaigns list
- One storage area connects to one email list
- Multiple forms can feed into the same list
- Subscribers must confirm their subscription
Get Subscriber Notifications:
- Connect newsletter forms to both Squarespace and Google Drive
- Enable notifications in Google Sheets
- Keep a backup of subscriptions in Google Drive
Track Performance:
- Monitor campaign analytics for:
- Delivery rates
- Open rates
- Click rates
- Unsubscribe rates
- Check traffic sources to see campaign visitor data
- Use insights to improve future campaigns and attract new subscribers
Best Practices:
- Regularly review analytics to understand audience preferences
- Adjust content based on engagement metrics
- Test different form placements for optimal results
- Keep email content relevant and valuable
- Maintain consistent communication with subscribers
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