Get more email subscribers by adding sign-up forms to your Squarespace site and use Email Campaigns to manage your lists effectively.

Add Sign-Up Forms:

• Newsletter Block: Add to pages, footer, blog posts, or members-only content
• Promotional Pop-ups: Create targeted forms that appear on specific pages
• Checkout Forms: Collect subscribers during purchase
• Acuity Scheduling: Let customers subscribe when booking appointments
• Point of Sale: Add subscribers through iOS app checkout
• Landing Pages: Create dedicated sign-up pages with custom styling

Connect Forms to Email Lists:

1. Link each form to a specific Email Campaigns list
2. One storage area connects to one email list
3. Multiple forms can feed into the same list
4. Subscribers must confirm their subscription

Get Subscriber Notifications:

• Connect newsletter forms to both Squarespace and Google Drive
• Enable notifications in Google Sheets
• Keep a backup of subscriptions in Google Drive

Track Performance:

• Monitor campaign analytics for:
  • Delivery rates
  • Open rates
  • Click rates
  • Unsubscribe rates
• Check traffic sources to see campaign visitor data
• Use insights to improve future campaigns and attract new subscribers

Best Practices:

• Regularly review analytics to understand audience preferences
• Adjust content based on engagement metrics
• Test different form placements for optimal results
• Keep email content relevant and valuable
• Maintain consistent communication with subscribers

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