Use these powerful form features to grow your mailing list and expand your customer base in Squarespace. Here's how to effectively collect and manage subscribers:

Collection Methods

Newsletter Block:

• Add subscription forms anywhere blocks are allowed
• Place in layout pages, footers, or blog posts
• Include in gated content for member sites

Promotional Pop-ups:

• Create targeted subscription forms
• Display when visitors land on specific pages
• Customize timing and appearance

Additional Collection Points:

• Checkout process during purchases
• Acuity Scheduling appointment bookings
• Point of sale transactions via iOS app
• Cover pages with custom styling

Managing Your Subscribers

Storage Setup:

• Connect forms to Email Campaigns mailing lists
• Each storage area links to one mailing list
• Multiple forms can feed into the same list
• Subscribers must verify before being added

Subscriber Notifications:

1. Connect newsletter forms to Squarespace
2. Link to Google Drive for backup storage
3. Enable notifications on Google Sheets
4. Receive alerts for new subscribers

Tracking and Analytics

Monitor these key metrics:

• Delivery rates
• Open rates
• Click-through rates
• Unsubscribe rates
• Traffic from campaigns

Use this data to:

• Identify high-performing content
• Optimize future campaigns
• Maintain subscriber engagement
• Attract new subscribers
• Refine marketing strategy

Make sure to regularly review your analytics and adjust your strategy based on subscriber behavior and engagement patterns.

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