Squarespace App Analytics Detailed Guide: Key Features and User Overview

Squarespace App Analytics Detailed Guide: Key Features and User Overview

By Michael Thompson

March 4, 2025 at 01:41 PM

Analytics data for the Squarespace app helps track your site's performance through a mobile interface. The app provides essential metrics like page views, subscribers, and popular content. For users with Core, Plus, Advanced, and Commerce plans, additional sales and product data is available.

Key Differences Between Desktop and App Analytics:

  • More preset date filter options in the app
  • No search engine or site search queries in app
  • Separate tabs for device type and top products
  • No email campaign or Point of Sale analytics
  • RSS traffic shows all feeds (no individual feed filtering)
  • Line graphs include comparison data with previous periods

Viewing Analytics Data:

  1. Tap Analytics at the bottom of the screen
  2. View overview or detailed tab data
  3. Select date range (default: last 30 days)
  4. Customize tab order by pressing and dragging
  5. Pull down to refresh data (updates within 3 hours)

iPad-Specific Features:

  • Wider overview display
  • Vertical and horizontal tab arrangement
  • Sidebar navigation for quick tab switching

Push Notifications: iOS:

  • Go to Settings > Notifications
  • Toggle Site Traffic Alerts
  • Option to activate all notifications

Android:

  • Go to Settings > Notifications
  • Enable Analytics Insights for weekly summaries
  • Toggle Traffic Alerts per site

Important Notes:

  • Analytics ignores logged-in site owner and collaborator activity
  • Gift card revenue counts upon redemption, not purchase
  • Test orders are excluded from data
  • Historical data varies by tab type
  • Time zones and currencies match Language and Region Settings
  • Data persists when changing plans
  • Updates can take up to 3 hours to reflect

Data is available from site creation for most metrics, with Activity Log limited to seven days. All analytics data is based on your device's time zone and configured regional settings.

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