Squarespace App Analytics Guide: Metrics, Mobile vs Desktop Analysis

Squarespace App Analytics Guide: Metrics, Mobile vs Desktop Analysis

By Michael Thompson

March 4, 2025 at 12:34 PM

The Squarespace app's Analytics tab provides comprehensive insights into your site's performance through easy-to-read data cards. Available metrics include page views, subscribers, popular content, and for Core, Plus, Advanced, and Commerce plans, revenue data and sales analytics.

Key Differences Between Desktop and App Analytics:

  • More preset date filter options in the app
  • No search engine or on-site search query cards
  • Separate cards for device type and top products
  • No email campaign or Point of Sale analytics
  • RSS subscribers show all feeds (no individual feed filtering)
  • Line graphs include previous period comparisons

Viewing Analytics Data:

  1. Tap Analytics at the bottom of the screen
  2. View summary cards or tap individual cards for details
  3. Use the date selector to choose timeframes (default: last 30 days)
  4. Rearrange cards by tapping and holding
  5. Pull down to refresh data (updates may take up to 3 hours)

iPad-Specific Features:

  • Broader card overview
  • Vertical and horizontal card arrangement
  • Left sidebar summary when viewing individual cards

Push Notifications Setup: iOS:

  • Tap Settings > Notifications
  • Toggle Site Traffic Alerts for specific sites
  • Enable All Notifications option available

Android:

  • Tap Settings > Notifications
  • Toggle Analytics Info for weekly summaries
  • Enable Traffic Alerts for specific sites

Important Notes:

  • Analytics ignores logged-in owner/collaborator activity
  • Gift card revenue counts upon redemption, not sale
  • Test mode orders are excluded from analytics
  • Historical data availability varies by card type
  • Time zones and currencies follow language/region settings
  • Plan changes retain historical data

For users seeking to improve their analytics:

  • Explore online resources
  • Join the Squarespace Forum
  • Consider hiring a Squarespace Expert

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