Sharing Content on Social Media: A Guide to Squarespace's Social Network Integration

Sharing Content on Social Media: A Guide to Squarespace's Social Network Integration

By Michael Thompson

January 10, 2025 at 03:06 AM

Share content effortlessly across major social media platforms by following these essential guidelines and best practices.

Platform Support & Limitations

You can share these Squarespace items:

  • Blog posts
  • Events
  • Products
  • Album tracks
  • Gallery pages

Supported platforms:

  • Facebook (business pages only)
  • LinkedIn (personal profiles)
  • Pinterest
  • Tumblr

Platform-Specific Requirements:

Facebook:

  • Can only share to business pages, not personal profiles
  • Limited to 25 publication targets

LinkedIn:

  • Supports personal profile sharing only
  • Business page sharing requires manual posting

Pinterest:

  • Requires featured images for blog posts and products
  • URL automatically included in posts

Tumblr:

  • Supports Text, Image, Markdown, Quote, and Video blocks
  • Image/Video blocks appear differently in dashboard view vs. public view

Facebook publishing settings

Facebook publishing settings

Connection Setup Process:

  1. Go to Settings > Connected Accounts
  2. Click "Connect an Account"
  3. Choose platform and enter credentials
  4. Enable content sharing options
  5. Select publication targets (Facebook/Pinterest)
  6. Create default publication format
  7. Save settings

Stylized city in cubes

Stylized city in cubes

Sharing Format Variables:

  • %t - Content title
  • %a - Author name
  • %u - Content URL

Publishing Steps:

  1. Open item editor
  2. Access Share tab
  3. Select desired platforms
  4. Set item status to Published
  5. Save changes

Troubleshooting Tips:

  • Wrong account connection: Disconnect, log out, and reconnect
  • Incorrect Facebook display: Clear cache or update metadata
  • Pinterest issues: Verify featured images
  • Tumblr display problems: Check block compatibility

Remember to manually share content for repeated posts on the same network, as automated sharing only works for initial publication.

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