Call-to-action (CTA) copy must inspire action while maintaining audience engagement through carefully chosen words. Here's how to create compelling CTAs and learn from real-world examples.

What is CTA Copy? CTA copy is a brief message that prompts readers to take specific actions, such as clicking links, completing forms, or making purchases. While design attracts attention, compelling copy drives conversions.

14 Effective CTA Examples

1. HubSpot

   

   HubSpot dashboard interface

   Focuses on "growing better" with clear options: "Start free or get a demo"

2. Kate Spade

   

   Pink floral Kate Spade background

   Uses unique messaging: "treat yourself" and "shop self-gifting"

3. KLM

   

   Dutch windmill among colorful tulips

   Creates urgency with specific offer: "50,000 Bonus Miles online offer"

4. Duolingo

   

   Duolingo home page interface

   Direct and clear purpose: "Learn a language for free"

[Continued examples 5-14 with their respective images and descriptions...]

Writing Converting CTA Copy:

1. Use active language
2. Be specific and focused
3. Keep it short and simple
4. Avoid clichés
5. Emphasize practical value
6. Maintain context relevance
7. Target specific audiences
8. Test and optimize

Tips for Success:

• Connect CTAs to surrounding content
• Focus on solving specific problems
• Use A/B testing to improve performance
• Track metrics and adjust accordingly
• Keep copy authentic and original

Related Articles

Previous Articles