Basic SEO Optimization Guide

Optimize your site for search engines by implementing these essential steps before and after launch.

Pre-Launch Optimization

Site Information:

• Create a descriptive site title (under 60 characters)
• Write a concise site description (50-300 characters)
• Add unique SEO descriptions for each page
• Format page titles correctly for browsers and social media

Design Elements:

• Upload a browser icon/favicon
• Add social sharing images
• Create a custom 404 page with useful navigation
• Review all content for SEO best practices

Technical Setup:

• Connect a custom domain
• Link social media profiles
• Enable SSL security
• Optimize URL slugs
• Configure blog post URL format

Location Information:

• Add business location details
• Create and verify Google Business Profile
• Include contact information and map (for physical locations)

Post-Launch Tasks

Verification Steps:

• Set up Google Search Console
• Submit site for Google indexing
• Verify with Bing Webmaster Tools
• Connect Google Analytics

Ongoing Maintenance:

• Regularly update content
• Create URL redirects when needed
• Monitor site analytics
• Track search rankings

Content Optimization

Text Best Practices:

• Use strategic keywords naturally
• Structure content with proper headings
• Write clear, valuable content
• Include relevant internal links

Image Optimization:

• Add descriptive alt text
• Use readable file names
• Keep images under 500KB
• Maintain total page size below 5MB

Collection Management:

• Add social sharing images
• Include SEO descriptions
• Use tags and categories
• Customize URL slugs

Note: Rankings may fluctuate initially after optimization. Allow 1-2 weeks for search engines to index changes before making additional adjustments.

Monitor analytics regularly and update content strategically to maintain and improve search visibility over time.

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