Sending Email Campaigns with Squarespace: A Beginner's Guide
Squarespace Email Campaigns lets you create, send, and track professional email marketing campaigns that match your website's branding. The platform offers both blast campaigns for one-time sends and automated emails triggered by specific actions.
Key Features:
- Unified interface for website and email management
- Direct content transfer from your website to emails
- Integrated analytics and subscriber tracking
- Custom domain email support
- Newsletter signup forms for your website
Getting Started:
- Open Email Campaigns Dashboard from your Squarespace panel
- Set up sender details (your email and display name)
- Create at least one email list
- Add signup forms to your website
Signup form with three fields
Campaign Types:
- Blast Campaigns: One-time emails sent to selected lists
- Automated Campaigns: Triggered emails based on user actions (signups, purchases)
Campaign Sharing Options:
- View in Browser: Header link for subscribers to open email in web browser
- Permalink: Unique URL for sharing campaign content
"Sales" in bold black
Important Notes:
- Free trial includes three blast campaigns
- Requires active Squarespace site or Acuity Scheduling subscription
- Custom domain email recommended to avoid spam filters
- Mobile access available through iOS app
- Performance tracking available through integrated analytics
Best practices include regular list maintenance, clear call-to-actions, and consistent branding across your website and emails. Monitor campaign performance through the dashboard to optimize future sends and maintain subscriber engagement.