Sending Email Campaigns with Squarespace: A Beginner's Guide

Sending Email Campaigns with Squarespace: A Beginner's Guide

By Michael Thompson

January 14, 2025 at 07:29 AM

Squarespace Email Campaigns lets you create, send, and track professional email marketing campaigns that match your website's branding. The platform offers both blast campaigns for one-time sends and automated emails triggered by specific actions.

Key Features:

  • Unified interface for website and email management
  • Direct content transfer from your website to emails
  • Integrated analytics and subscriber tracking
  • Custom domain email support
  • Newsletter signup forms for your website

Getting Started:

  1. Open Email Campaigns Dashboard from your Squarespace panel
  2. Set up sender details (your email and display name)
  3. Create at least one email list
  4. Add signup forms to your website

Signup form with three fields

Signup form with three fields

Campaign Types:

  • Blast Campaigns: One-time emails sent to selected lists
  • Automated Campaigns: Triggered emails based on user actions (signups, purchases)

Campaign Sharing Options:

  • View in Browser: Header link for subscribers to open email in web browser
  • Permalink: Unique URL for sharing campaign content

"Sales" in bold black

"Sales" in bold black

Important Notes:

  • Free trial includes three blast campaigns
  • Requires active Squarespace site or Acuity Scheduling subscription
  • Custom domain email recommended to avoid spam filters
  • Mobile access available through iOS app
  • Performance tracking available through integrated analytics

Best practices include regular list maintenance, clear call-to-actions, and consistent branding across your website and emails. Monitor campaign performance through the dashboard to optimize future sends and maintain subscriber engagement.

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