Sending Email Campaigns - A Complete Guide

Before sending your email campaign, ensure you have:

• A mailing list
• Sender details
• Email draft
• Verified email address
• Custom domain verification (recommended)
• Physical address on your website

Important Notes:

• Campaigns won't send if you exceed monthly limits
• Time zone follows your device settings
• New subscribers may need to confirm their subscription
• Individual campaign resends aren't possible

Step 1: Configure Email Information

1. Add subject line and preview text
2. Select recipients (mailing lists, customers, donors, or segments)
3. Set sender details
4. Include legal physical address in footer

Step 2: Test Your Campaign

Send a test email to:

• Check all links and buttons
• Review for typos
• Verify image display
• Confirm unsubscribe link visibility
• Test on multiple devices

Step 3: Send or Schedule

Immediate Send:

1. Click Schedule in side panel
2. Enable "Send Immediately"
3. Click "Send to Recipients"

Schedule for Later:

1. Click Schedule in side panel
2. Disable "Send Immediately"
3. Select date and time
4. Click "Schedule Campaign"

Campaign Review Process:

• Some campaigns require automatic review
• Process typically takes minutes, occasionally hours
• Campaigns show "Pending Review" status during review

Sender Address Display:

• Gmail/Yahoo emails show "sqspmail.com"
• Free email services show "via squarespace-mail.com"
• Remove these by using verified custom domain

Campaign Tracking:

• Monitor opens, clicks, and delivery rates
• View detailed analytics in Email Campaigns dashboard
• Compare performance with past campaigns

Important Reminders:

• Sent campaigns cannot be recalled or undone
• Contact support for sending issues
• Don't attempt to resend failed campaigns to avoid duplicates

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