Revenue tracking details for digital subscriptions are visible in several key analytics locations within Squarespace.

Key Data Points Available:

• Revenue metrics show both recurring and fixed-amount subscription payments
• Product-specific data includes revenue, units sold, and order counts per subscription
• Sales funnel tracks visitor progression through registration and payment
• Traffic sources identify where paying subscribers originate
• Content performance shows member-only page views and engagement

Revenue Analysis: All standard KPIs apply to subscription sales, including revenue, units, payments, orders, conversions, profit, and revenue per visit.

Sales by Product View:

• Lists metrics per individual subscription plan
• Shows revenue, units sold, and order totals
• Note: View and conversion columns remain empty for subscriptions

Sales Funnel Tracking:

• Captures visits, checkout completion, and purchases
• Excludes "Product Viewed" and "Cart" stages
• Recurring/installment payments not included in funnel data

Content Performance Metrics:

• Page views for member areas, blogs, courses, and videos
• Only counts authenticated member views
• Paywall views excluded from totals
• Comparative metrics against public content

Traffic Source Analysis:

• Shows visitor origins pre-registration
• Includes revenue attribution per source
• Helps optimize acquisition channels

Note: Free subscription analytics exclude payment-related metrics since no transaction occurs.

For optimal results, regularly review all available metrics to understand subscription performance and member engagement patterns.

Related Articles

Previous Articles