Geographic data analysis helps you understand where your website visitors come from, enabling better targeting and marketing decisions. The Geography panel provides detailed visitor location insights through an interactive heat map and data table.

Map Features

• View visits by country, region, and city
• Interactive heat map with darker shades indicating higher traffic
• Hover over locations to see exact visit numbers
• Click to zoom into specific areas

Data Table

• Updates dynamically with map navigation
• Shows only locations with recorded visits
• Sortable by number of visits
• Displays detailed breakdowns by region and city

Mobile App Access

iOS App:

• Heat map with zoom capability
• Interactive table showing visit details
• Tap locations for regional breakdowns

Android App:

• Bar chart showing top countries
• Detailed visit breakdown by location
• Google Maps integration for cities
• Percentage distribution of visits

Technical Notes

• Data available from January 2014
• Location tracking uses IP addresses
• "Unknown" entries indicate unidentifiable IP locations
• May show discrepancies with Google Analytics due to different tracking methods

Using the Geography Panel

1. Open Analytics panel
2. Click Traffic, then Geography
3. Use date range dropdown for specific periods
4. Navigate map and table for detailed insights
5. Filter results to analyze marketing campaign impacts

This geographic data helps identify:

• Highest traffic locations
• Prime marketing opportunities
• Website reach and growth patterns
• Regional engagement trends

Related Articles

Previous Articles