Site visitors' geographical data is captured through IP addresses and displayed using an interactive map and detailed tables, showing traffic patterns by country, region, and city.

The Geography panel in Squarespace Analytics helps you:

• Identify your highest-traffic locations
• Guide marketing initiative targeting
• Track business reach development

To access geographical data:

1. Open Analytics panel
2. Click Traffic and Geography
3. Select date range (data available from January 2014)

Interactive Map Features

• Color intensity indicates visit volume
• Hover for exact visitor numbers
• Click to zoom into specific areas
• Syncs with detailed table below

Table Functionality

• Updates based on map navigation
• Shows only locations with recorded visits
• Allows sorting by visit numbers
• Displays detailed regional and city data

Mobile App Access

iOS Version:

• Access via Analytics > Geography
• Pinch-to-zoom map navigation
• Real-time table updates
• Detailed regional breakdown

Android Version:

• Features bar graph of top countries
• Country-wise visit breakdown
• Detailed regional and city data
• Google Maps integration

Data Limitations

• "Unknown" status appears when IP address location data is unavailable
• Geographic data may differ from Google Analytics due to different IP address interpretation methods

Note: Location data is collected through IP addresses, providing insights for targeted marketing and audience understanding.

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