Squarespace Email Campaigns allows you to send professional email campaigns that match your website's branding. Here's how to get started:

Setting Up Your Campaign Dashboard

1. Access Email Campaigns by clicking Marketing > Email Campaigns in your Squarespace dashboard
2. Explore the dashboard during your free trial period to familiarize yourself with the features

Building Your Mailing List

• Manually add email addresses
• Import existing contacts via CSV file
• Collect subscribers through:
  • Newsletter signup blocks
  • Promotional popups
  • Checkout forms
• Create multiple lists for different subscriber segments

Designing Your Email

• Choose from mobile-responsive templates
• Customize with:
  • Text and images
  • Call-to-action buttons
  • Blog posts
  • Product listings
• Match your website's branding or create a unique design

Creating Sender Information

• Set up your sender profile with:
  • Display name
  • Email address
  • Custom domain email (recommended for better deliverability)

Setting Up Automations

• Create automated emails for:
  • New subscriber welcome sequences
  • Post-purchase follow-ups
  • Customer engagement campaigns

Best Practices

• Review email campaign guidelines
• Learn spam filter avoidance techniques
• Understand pricing and billing details
• Monitor campaign performance metrics

For optimal results, ensure your campaigns follow deliverability best practices and maintain consistent communication with your subscribers.

Note: Test all campaigns before sending to your full list and regularly clean your mailing list to maintain high engagement rates.

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