Email campaigns allow you to reach subscribers with branded messages that match your Squarespace site's design. This guide covers everything needed to start sending effective email campaigns.

Setting Up Your Account

Access Email Campaigns through your site's Marketing section. The dashboard provides campaign management tools and a free trial to test the features.

Building Your Mailing List

Create targeted mailing lists by:

• Manually adding email addresses
• Importing existing lists via .csv files
• Adding signup forms to your site
• Using promotional pop-ups
• Enabling newsletter signups at checkout
• Creating segments for different subscriber types

Designing Your Campaign

Customize mobile-responsive templates with:

• Text and images
• Call-to-action buttons
• Blog post content
• Product listings
• Brand-matched or unique designs

Establishing Sender Details

Configure your sender profile with:

• Display name
• Email address
• Custom domain email (recommended for better deliverability)

Setting Up Automations

Create automated campaigns that trigger when:

• New subscribers join your list
• Customers complete purchases
• Specific customer actions occur

These automated sequences help maintain engagement and personalize communication.

Best Practices for Success

Before launching your first campaign:

• Review email marketing best practices
• Understand spam filter guidelines
• Familiarize yourself with pricing and billing
• Implement strategies to grow your subscriber list
• Test campaigns across different devices

This foundational setup ensures your campaigns reach their intended audience effectively while maintaining professional standards and deliverability.

Remember to regularly monitor campaign performance and adjust strategies based on subscriber engagement and results.

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