Email campaigns are a powerful tool to connect with subscribers and promote your business. Here's how to get started with email campaigns in Squarespace.

Setting Up Your Email Campaign

Access email campaigns by navigating to Marketing > Email Campaigns in your Squarespace dashboard. During the free trial period, explore the dashboard features and campaign options to understand the platform's capabilities.

Building Your Mailing List

Create targeted mailing lists by:

• Manually adding email addresses
• Importing existing contacts via CSV file
• Adding newsletter signup blocks or pop-ups to your site
• Enabling signup during checkout
• Creating segments for different subscriber groups

Designing Your Campaign

Customize professional templates that work across all devices:

• Add text, images, and call-to-action buttons
• Include blog posts and products from your site
• Match your site's branding or create unique designs
• Optimize layout for mobile viewing

Setting Up Sender Information

Before sending your first campaign:

• Create a sender profile
• Set up a professional email address
• Configure reply-to settings
• Ensure proper deliverability

Implementing Automation

Automate your email marketing with:

• Welcome emails for new subscribers
• Post-purchase follow-ups
• Personalized customer journeys
• Targeted promotional sequences

Best Practices for Success

To maximize campaign effectiveness:

• Maintain consistent sending schedules
• Write engaging subject lines
• Segment your audience appropriately
• Follow anti-spam guidelines
• Monitor campaign analytics
• Test emails before sending

Pricing and Management

Review pricing plans and billing details before launching campaigns. Track performance metrics and adjust strategies based on subscriber engagement and campaign results.

Remember to regularly clean your mailing lists, follow email marketing regulations, and continuously optimize your campaigns based on performance data.

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