Email Campaigns allow you to send branded email communications to your subscribers directly from Squarespace. Here's everything you need to know to get started:

Starting With Email Campaigns

Access the Email Campaigns dashboard from your Squarespace site to begin your free trial. The dashboard provides all essential tools for managing your email marketing efforts.

Building Your Mailing List

Create subscriber lists through multiple methods:

• Manual entry of email addresses
• CSV file import of existing contacts
• Website signup blocks
• Promotional pop-ups
• Checkout newsletter subscriptions
• Segment contacts for targeted messaging

Designing Your Campaign

Customize mobile-responsive templates by:

• Adding text, images, and call-to-action buttons
• Including blog posts and products from your site
• Matching your website's branding
• Creating unique designs for different campaigns

Setting Up Sender Details

Before sending campaigns:

• Configure your sender name
• Set up your sender email address
• Use a custom email address to improve deliverability

Creating Automated Campaigns

Set up automations to:

• Welcome new subscribers
• Follow up after purchases
• Send personalized content based on user actions
• Maintain consistent engagement

Best Practices for Success

For optimal campaign performance:

• Follow email marketing best practices
• Implement strategies to avoid spam filters
• Understand pricing and billing structures
• Monitor campaign analytics
• Regularly grow your mailing list

With these fundamentals in place, you're ready to launch effective email campaigns that engage your audience and drive results.

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