Email marketing is a powerful tool to connect with subscribers and promote your business through targeted campaigns. Here's everything you need to know to get started with Squarespace's email marketing feature.

Getting Started with Email Marketing Access email marketing through your Squarespace website by navigating to Marketing > Email Marketing. This built-in feature allows you to create branded campaigns that match your website's aesthetic while keeping subscribers informed about new content and promotions.

Building Your Mailing List Create targeted mailing lists by:

• Manually adding email addresses
• Importing existing contacts via CSV
• Adding signup forms to your website
• Implementing promotional pop-ups
• Including newsletter signups at checkout
• Creating segments for different subscriber groups

Designing Effective Campaigns Squarespace offers customizable, mobile-responsive templates that let you:

• Add text, images, and call-to-action buttons
• Include blog posts and products from your website
• Match your website's branding
• Create unique designs for different campaigns

Setting Up Sender Information Before launching your first campaign:

• Choose a sender name that recipients will recognize
• Use a custom email address for better deliverability
• Ensure your contact information is clear and professional

Implementing Email Automations Automate your email marketing by setting up:

• Welcome emails for new subscribers
• Post-purchase follow-ups
• Personalized engagement sequences
• Targeted promotional campaigns

Best Practices for Success To maximize campaign effectiveness:

• Follow email marketing best practices
• Implement strategies to avoid spam filters
• Monitor analytics to improve performance
• Regularly clean and update your mailing lists

Understanding pricing and billing helps plan your email marketing budget effectively. Start with the free trial to explore features and determine the best plan for your needs.

Remember to regularly review and update your email marketing strategy based on performance metrics and subscriber feedback to maintain strong engagement rates.

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