Importing Your Blog Content to Squarespace: Guide for WordPress, Blogger & Tumblr

Importing Your Blog Content to Squarespace: Guide for WordPress, Blogger & Tumblr

By Michael Thompson

February 11, 2025 at 06:22 AM

Blog content from WordPress, Blogger, or Tumblr can be easily imported to Squarespace. Here's how to do it effectively:

Pre-Import Requirements

WordPress:

  • Must be version 3.2 or higher
  • Deactivate all plugins before importing
  • Only .xml files generated by WordPress are supported

Blogger:

  • Site must be public
  • Blog feed must be set to "Full"

Tumblr:

  • Remove all Ask/Answer posts before importing
  • Not compatible with photo posts or direct video uploads

Content That Gets Imported

WordPress imports:

  • Blog posts and pages
  • Comments and authors
  • Categories and tags
  • Single images and attachments

Blogger imports:

  • Posts
  • Comments
  • Images

Tumblr imports:

  • Text, quote, and link posts
  • Audio posts
  • Embedded videos (from third-party services)
  • Tags and image captions

Import Process

WordPress Import (2 methods):

Basic Method (for small sites):

  1. Go to Import/Export panel
  2. Click Import → WordPress → Basic
  3. Enter WordPress URL, username, and password
  4. Click Start Import

Advanced Method (recommended):

  1. Export content from WordPress dashboard as .xml file
  2. In Squarespace, go to Import/Export
  3. Choose WordPress → Advanced
  4. Upload the .xml file
  5. Select markup language if needed
  6. Click Start Import

Blogger Import:

  1. Open Import/Export panel
  2. Click Import → Blogger
  3. Enter blog subdomain
  4. Click Start Import

Tumblr Import:

  1. Open Import/Export panel
  2. Click Import → Tumblr
  3. Enter Tumblr URL
  4. Click Start Import

Troubleshooting Failed Imports

For WordPress:

  • Verify URL and site accessibility
  • Disable plugins blocking root directory access
  • Reset WordPress password
  • Try exporting smaller chunks for large sites

For Blogger:

  • Confirm feed settings are set to "Full"
  • Ensure site is public

For Tumblr:

  • Verify URL is correct
  • Remove all Ask/Answer posts

Post-Import Steps

  1. Activate imported pages in navigation
  2. Move blog posts to desired location
  3. Rename blog pages as needed
  4. Set homepage preferences
  5. Review and organize imported content

Note: Imported content appears in the "Unlinked" section of the Pages panel. Refresh to see changes.

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