Mailchimp integration with Squarespace allows you to manage email marketing, grow subscribers, and sync e-commerce data effectively. Here's everything you need to know:

Key Features and Benefits:

• Collect email addresses through forms and pop-ups
• Create and send newsletters
• Sync orders, products, and customer data
• Add newsletter signup during checkout
• Create automated blog post emails

Setting Up Domain Authentication (Custom Domains):

Create two CNAME records in DNS settings:

1. First Record:

   • Type: CNAME
   • Host: k2._domainkey
   • Data: dkim2.mcsv.net

2. Second Record:

   • Type: CNAME
   • Host: k3._domainkey
   • Data: dkim3.mcsv.net

Connecting Forms and Newsletters:

• Use Mailchimp as storage in form and newsletter blocks
• Connect to new, empty Mailchimp audiences
• Keep form fields identical when using multiple blocks
• Limit form fields to 30 (Mailchimp's maximum)
• Field values cannot exceed 255 characters

Important Considerations:

• Double opt-in is enabled by default (recommended for EU compliance)
• Use separate Mailchimp audiences for different forms
• Multiple Mailchimp accounts can be connected to different forms
• Traffic analytics track visitors from all Mailchimp campaigns

E-commerce Integration:

• Sync products, orders, and customer data
• Add newsletter signup option during checkout
• Create automated email campaigns from your blog
• Track marketing performance through traffic analytics

Best Practices:

• Authenticate your domain to prevent spam filtering
• Keep form fields consistent across blocks
• Regularly check form submissions
• Monitor audience growth and engagement
• Use separate audiences for different marketing purposes

The integration automatically updates as you make changes to your store or blog, ensuring your email marketing stays current with your business activities.

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