Mailchimp integration with Squarespace allows you to manage email marketing, grow subscribers, and sync e-commerce data effectively. Here's everything you need to know:

Key Features and Options:

• Collect email addresses through forms and newsletter blocks
• Add newsletter pop-ups and checkout sign-up options
• Create newsletters from blog posts
• Sync orders, products, and customer information

Domain Authentication (Custom Domains Only)

Create these CNAME records in Squarespace DNS settings:

1. First Record:

   • Type: CNAME
   • Host: k2._domainkey
   • Data: dkim2.mcsv.net

2. Second Record:

   • Type: CNAME
   • Host: k3._domainkey
   • Data: dkim3.mcsv.net

Then complete authentication in Mailchimp (may take time to propagate).

Form and Newsletter Block Integration

Important Guidelines:

• Use new, empty Mailchimp audiences for best results
• Keep form fields identical across multiple blocks
• Limit audience fields to 30 maximum
• Field values cannot exceed 255 characters

Connection Steps:

1. Click Storage in Block Editor
2. Click Connect next to Mailchimp
3. Sign in to Mailchimp
4. Select target audience

Double Opt-In Settings

• Enabled by default to reduce spam
• Recommended for EU compliance
• Can be disabled through form editor
• Access via Storage tab > Mailchimp

Multiple Blocks and Accounts

Best Practices:

• Use separate audiences for each form/newsletter block
• Ensure identical fields when connecting multiple blocks
• Different Mailchimp accounts can be used for different forms

E-commerce Integration

Features:

• Sync products and orders
• Transfer customer information
• Track website traffic from campaigns
• Automate email marketing based on customer behavior

Troubleshooting Tips:

1. Form Issues:

   • Verify required fields match in both platforms
   • Check field character limits
   • Ensure audience settings are correct

2. Connection Problems:

   • Reset connections
   • Verify field consistency
   • Reconnect through Storage tab

3. Authentication Issues:

   • Double-check CNAME records
   • Allow time for DNS propagation
   • Verify domain settings in both platforms

This integration enables comprehensive email marketing automation while maintaining data synchronization between platforms. For specific issues, consult Mailchimp's documentation or support.

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