Email Campaigns for Squarespace Commerce effectively boost customer engagement and sales through targeted communication. Here's how to maximize their potential:

Benefits of Email Campaigns

• Send campaigns directly from your Squarespace site
• Import content and brand styling automatically
• Access built-in analytics for performance tracking
• Collect and manage subscriber emails
• Promote products and offer exclusive discounts
• Set up automated responses for customer actions

Creating Subscriber Lists

Capture emails through multiple touchpoints:

• Checkout process opt-in
• Shop page promotional pop-ups
• Newsletter blocks in product details
• Custom mailing lists based on product categories

Store Promotion Strategies

Product Sections:

• Display up to 7 products per section
• Multiple layout options
• Direct "Buy" button integration
• Customizable product information display

Discount Offers:

• Create exclusive subscriber discount codes
• Share promotions through targeted campaigns

Automation Types

1. Bulk Sending Campaigns:

• General newsletters
• Sale announcements
• Website updates
• New product launches
• Portfolio showcases
• Media features

2. Customer Activity Automations:

• Product recommendations
• Promo code rewards
• Thank-you messages

3. Subscriber Activity Automations:

• Welcome messages
• Special content access
• Engagement follow-ups

Getting Started Requirements:

1. Active Business or Commerce plan
2. Email Campaigns subscription (or free trial)
3. Configured online store

This integration helps create a seamless shopping experience while building lasting customer relationships through targeted communication and exclusive offers.

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