Email campaigns can significantly boost your Squarespace Commerce store's success by keeping customers engaged and driving sales. Here's how to effectively use them:

Benefits of Email Campaigns

• Send campaigns directly from your Squarespace site
• Import content and style settings automatically
• Track integrated analytics
• Collect visitor email addresses
• Promote products and offer discounts
• Set up automated customer communications

Building Your Mailing List

Collect subscribers through multiple touchpoints:

• Checkout newsletter opt-in
• Store page promotional pop-ups
• Product details newsletter blocks
• Custom mailing lists for different product categories

Promoting Your Store

Create engaging campaigns using:

• Product sections (display up to 7 products per section)
• Custom layouts and product information
• Direct shop buttons
• Exclusive discount codes for subscribers

Campaign Types and Best Uses

Blast Campaigns (Manual):

• General newsletters
• Event announcements
• Sales promotions
• Product launches
• Website updates
• Portfolio showcases

Customer Activity Automations:

• Product recommendations
• Coupon distribution
• Thank you messages
• Post-purchase follow-ups

Subscriber Activity Automations:

• Welcome messages
• Special offers
• Timed check-ins
• Exclusive content delivery

Before starting, ensure you have:

• Active Business or Commerce subscription
• Email Campaigns subscription (or use free trial)
• Properly set up online store

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