Squarespace Email Marketing Guide: Boost Your Commerce Success
Keep your store customers engaged and informed with Squarespace Email Marketing. This powerful tool integrates seamlessly with Squarespace Commerce to help grow your business and maintain customer relationships.
Benefits of Email Marketing for Your Store
- Create campaigns directly within Squarespace
- Import existing content and brand elements automatically
- Track comprehensive analytics
- Build customer mailing lists
- Promote products and offers
- Set up automated customer communications
Building Your Subscriber List
Capture customer emails through multiple touchpoints:
- Checkout subscription option
- Store page newsletter pop-ups
- Product page signup forms
- Custom mailing lists for different product categories
Creating Effective Campaigns
Product Sections:
- Showcase up to 7 products per section
- Display product details and pricing
- Add direct "Buy" buttons
- Create multiple sections for larger catalogs
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Discount Sections:
- Create exclusive subscriber discount codes
- Drive sales through targeted promotions
- Reward customer loyalty
Automation Features
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Set up automated campaigns triggered by:
- New subscriptions
- Product purchases
- Customer milestones
Campaign Types and Their Uses
Bulk Email Campaigns:
- Newsletter distribution
- Promotional announcements
- Product launches
- Store updates
- Portfolio showcases
Customer Activity Automations:
- Product recommendations
- Post-purchase rewards
- Thank you messages
Subscriber Activity Automations:
- Welcome sequences
- Subscriber rewards
- Engagement follow-ups
These integrated features help create a cohesive marketing strategy that drives sales and builds lasting customer relationships.
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