Email campaigns are a built-in Squarespace feature that lets you communicate with your audience while maintaining brand consistency. Here's how to transition from Mailchimp to Squarespace Email Campaigns:

Start with a Free Trial

• Test basic features like creating mailing lists and sending up to 3 mass campaigns
• Note: Some features like automations aren't available during trial
• Keep Mailchimp active until transition is complete

Import Contacts from Mailchimp

1. Export contacts as CSV file from Mailchimp
2. Format CSV file with these columns in order:
   • Email address
   • First name
   • Last name
3. Import CSV into Squarespace Email Campaigns

Key Features

• Full website integration
• Customizable campaign templates
• Automated emails
• Product and blog post integration
• Blog-to-campaign conversion
• Analytics tools
• Subscriber segmentation

Building Your List

• Add newsletter signup forms to your site
• Use promotional pop-ups
• Enable checkout newsletter signup
• Integrate with Acuity Scheduling

Creating Campaigns

1. Go to Email Campaigns dashboard
2. Click "Create" then "Mass"
3. Choose a template or start blank
4. Add content (text, images, buttons, blog posts, products)
5. Customize fonts and colors to match your brand

Complete the Transition

1. Subscribe to a paid Squarespace Email Campaigns plan
2. Disconnect Mailchimp from your site
3. Cancel Mailchimp subscription
4. Remove Mailchimp extension if installed

Optimization

• Follow campaign best practices
• Set up automated emails
• Monitor analytics to improve engagement
• Create targeted subscriber segments

The platform allows seamless integration with your website while maintaining professional design standards and providing comprehensive marketing tools.

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