Import your Mailchimp contacts and start sending email newsletters through Squarespace's integrated Email Campaigns platform, maintaining brand consistency with your website.

Before making the switch, explore Email Campaigns' key features:

• Full integration with your Squarespace website and online store
• Customizable campaign templates that match your site's design
• Automated emails for subscribers and customers
• Product and blog post integration
• Blog-to-campaign conversion
• Built-in analytics
• Subscriber segmentation

Follow these steps to transition from Mailchimp to Squarespace Email Campaigns:

1. Start with a Free Trial

• Test the platform with up to three bulk send campaigns
• Create mailing lists and draft campaigns
• Keep Mailchimp active until fully transitioned

2. Import Your Contacts

• Export Mailchimp contacts as a .csv file
• Ensure proper formatting: email, first name, last name
• Import into Squarespace Email Campaigns

3. Build Your Mailing Lists

• Add newsletter signup forms to your site
• Use Newsletter blocks in any content area
• Implement promotional pop-ups
• Enable checkout newsletter signup
• Set up Acuity Scheduling integration

4. Create Bulk Campaigns

• Select from professional templates or start blank
• Add content: text, images, buttons, blog posts, products
• Customize fonts and colors to match your brand

5. Subscribe to Paid Service

• Choose monthly or annual billing
• Select a plan based on list size and sending needs

6. Cancel Mailchimp

• Disconnect Mailchimp from Newsletter blocks
• Remove Mailchimp extension
• Cancel your Mailchimp subscription

Post-Migration Tips:

• Review email campaign best practices
• Set up automated email sequences
• Monitor analytics to optimize performance
• Regularly update your contact list

Remember to maintain your Mailchimp account until you're fully comfortable with Email Campaigns and have successfully transferred all necessary contacts and campaigns.

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