Follow these steps to switch your email marketing from Mailchimp to Squarespace Email Marketing:

Before You Start:

• Create up to 3 test campaigns using Squarespace's free trial
• Keep your Mailchimp account active during the transition
• Explore features to ensure Squarespace meets your needs

Step 1: Export Mailchimp Contacts

• Download your Mailchimp audience as a .csv file
• Ensure the file shows email, first name, and last name (in that order)
• Note that other Mailchimp data cannot be imported to Squarespace

Step 2: Import to Squarespace

• Upload your .csv file to Squarespace Email Marketing
• Verify all contacts imported correctly
• Create distribution lists as needed

Step 3: Set Up Email Collection

• Add newsletter signup blocks to your website
• Configure promotional pop-ups
• Enable checkout area newsletter signups
• Set up Acuity Scheduling newsletter subscriptions

Step 4: Create Your First Campaign

1. Go to Email Marketing panel
2. Click "Create" then "Mass"
3. Choose a template or start blank
4. Add your content:
   • Text, images, and buttons
   • Blog posts and products
   • Match your website's branding

Step 5: Subscribe to Paid Service

• Choose monthly or annual billing
• Select plan based on:
  • Email distribution list size
  • Monthly email volume needs

Step 6: Complete the Switch

1. Disconnect Mailchimp from website
2. Remove Mailchimp extension
3. Cancel Mailchimp subscription

Key Features Available:

• Website integration
• Customizable templates
• Automated campaigns
• Product/blog integration
• Analytics tools
• Subscriber segmentation
• Blog-to-email conversion

For best results:

• Review campaign best practices
• Set up automated responses
• Monitor analytics regularly
• Adjust strategies based on performance

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